The RITE Way to Prompt: How I Hacked Google's AI Advice Into Something Better
Folks are still fumbling when talking to AI. Even with all those fancy prompt engineering tips floating around, most advice is too wishy-washy, needlessly complex, or just plain messy.
I burned through countless weekends on Google's official AI Prompting courses, pulled out the gold, tossed the fluff, and built something that actually works. I call it The RITE Method.
RITE breaks down as Role, Information, Task, and Extras. It's straightforward, repeatable, and gets you spot-on results from AI systems anytime - without the usual headaches.
What Makes RITE Tick?
RITE splits a winning AI prompt into four must-have parts:
| Component | Description | Why It Matters |
|---|---|---|
| (R)ole | Tell the AI what professional hat to wear | Sets the AI's mindset so answers come from the right angle |
| (I)nformation | Give crucial background info | Stops generic nonsense by grounding responses in your reality |
| (T)ask | Nail down exactly what you want | Cuts confusion, boosts quality |
| (E)xtras | Allow the AI to request clarifications | Turns static prompts into real conversations |
1. Role
What: Give the AI a specific job title. Like this:
"You are a B2B content strategist who knows lead generation for SaaS companies inside out."
Why: When you assign the AI a job, it adjusts its language and focus. It stops thinking like a know-it-all and starts thinking like an expert.
Insider Move: Blend roles for realistic expertise. Skip "marketer" when what you really need is "performance marketer who lives and breathes funnel optimization for early-stage startups."
2. Information
What: Lay out the scene:
- Who needs this work
- Where it'll be used
- Business stage, audience, deadlines
For example:
"You work for a growth-stage startup selling to HR managers across North America."
Why: Details matter. They turn bland, forgettable output into stuff you can actually use.
Insider Move: Always include who'll read this stuff and why - saves you from having to circle back when the AI misses the mark.
3. Task
What: Spell out exactly what you want:
- What you need (blog intro, LinkedIn post, business report, etc.)
- How it should look
- Voice, style, length
For example:
"Your task is to write a 200-word product pitch using clear, benefits-first language. Make it stand out from competitors and build trust."
Why: Vague requests waste time. Clear ones get you gold on the first try.
Insider Move: Stuck on how to ask? Find something similar to what you want online, feed it to an AI tool and ask for a prompt that would recreate it. Then, edit the generated prompt according to your needs.
4. Extras
What: Invite the AI to speak up if it needs more info:
"Do you need anything else from me?"
Why: This turns one-way commands into two-way talks. The AI can flag gaps you didn't think about.
Insider Move: This step shines when you're tackling fuzzy stuff like planning or brainstorming.
Full Example Using RITE
(R) You are a marketing strategist who specializes in cost-effective customer acquisition for small businesses.
(I) You're running marketing for a small B2B SaaS startup that needs to generate qualified leads and boost brand awareness while operating on a shoestring budget. The team has built an amazing cloud-based workflow automation platform that helps mid-market companies streamline and automate processes.
(T) Your task is to create a 90-day marketing plan template focused on digital marketing channels, smart content approaches, and goals we can actually measure. Include recommendations for free and low-cost marketing tactics, content calendars, and ways to track if all this stuff is paying off.
(E) Do you need anything else from me?
Why RITE Beats Other Prompting Methods
- It's practical - Each part does something specific.
- Works for writing, coding, planning, visuals, you name it.
- It's quick - No more guessing games with prompts.
- It's teamwork - Gets the AI talking back to you.
Prompting Isn't Magic - It's Method
AI follows patterns and logic. The clearer your input, the better your output. RITE gives you that clarity.
Your move: